Nissan resurrects the Datsun Datsun Go, a 'hatchback' five-door with the brand back to life. With this revival, Nissan aims to gain a foothold in emerging markets.
Nissan Datsun brand resurrected with the release of the Datsun Go, a 'hatchback' five-door will be priced affordably. The news that Nissan intended to rescue the Datsun brand to gain a foothold in emerging markets and long jumped. And, apparently, is more than certain, the model has been officially launched in New Delhi (India), and in the next two years, land markets in India, Russia, South Africa and Indonesia.
The Datsun Go, front-wheel drive, has a 1.2-liter engine with five-speed manual transmission. Its dimensions are 3,785 mm long, 1,635 mm wide and 1,485 mm high, but thanks to his battle of 2.450mm can enjoy generous space although at first glance it does not seem. Is similar to Nissan Micra (actually shared platform), but lower.
Although it is still unknown how much it costs, during the presentation of Datsun Go, Carlos Ghosn, CEO of Nissan, hinted that the price of the car would be less than 400,000 rupees (about 5,100 euros).
As explained Ghosn, Nissan emerging countries no cars whose prices adjust to the economic fringe, which represents a 40% market share. To get a piece of the pie, have launched Datsun brand we want to reach buyers 'first timers', from driving motorcycles or cars. The biggest obstacle they encounter is the lack of knowledge in these markets for the brand, but the fact that they 'resurrect', and it is a completely brand new, in their favor.
Go Datsun Making will take place in several factories distributed among India, Russia and Indonesia. In the future, considering the possibility of expanding borders to Latin America, where Brazil could be another selling point for the Datsun Go, and in the words of Mr. Ghosn, during the next three years will launch other models.
Datsun today unveiled the first new Datsun car for the 21st century. The all-new Datsun GO will be on sale in India in early 2014.
The five-door, front-wheel drive hatchback will come with a 1.2 liter engine paired with a five-speed manual transmission that offers optimal response time and agility in congested traffic.
With comparatively compact body dimensions (width -- 1635mm; height -- 1485mm; length-- 3785mm), the car is spacious inside thanks to a wide stance and large wheelbase (2450mm), and offers ample headroom and an expanded front seating configuration. It will be a reliable partner for families, providing comfort to five occupants and agility in congested traffic.
For those customers never wanting to part with their favorite music and pictures Datsun GO will offer a very practical solution -- Mobile Docking Station to connect with their smartphones.
Datsun GO is expected to be "a category up" in its price range, attractively priced below INR 400,000.
This all-new car has been built to meet the needs of recent rising group of optimistic customers in high-growth markets who seek better value propositions. These are people who want transportation that supports their everyday needs, but that also fulfills their dreams and ambitions for a better tomorrow. They are literally "on the move." They want to GO further, so the name of the car reflects this aspiration.
The name of the new car is inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan. Back then the cars brought mobility to people who had never dreamed of car ownership before. The reignited Datsun brand and the Datsun GO will bring a similar combination of aspiration and trustworthiness.
Datsun GO is high-quality, stylish and modern, delivering an engaging driving experience. The overall Datsun customer offer will include a worry-free ownership experience, competitive total cost, accessible services, with transparent pricing, and dealership proximity.
"When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now," said Vincent Cobee, who leads Datsun.
Datsun models will be individually developed for different markets, but the concept will follow a common inspiration. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.
