Since June 13, Citroen has launched a 5-week trip through Europe, called "Social Detour", in order to discover the C4 Picasso.
And a new promotional campaign, a! Citroen really wants to impose its new C4 Picasso on the market. After advertising "Technospace" the contest which aims to win a flight in the stratosphere or video touting the safety equipment on board the minivan, the brand launched the rafters Thursday, June 13 on "Social Detour" , "and a digital human aboard the new C4 Picasso adventure!" according to the manufacturer.
It proposes indeed to discover its model range to meet potential clients in France, but also in Europe.
"The whole world in your car"
For five weeks, the minivan and will travel the roads of the Hexagon, Great Britain, Spain, Belgium and Germany.
The vox, testing the C4 Picasso, meetings with fans and collectors of the brand, shooting photos and video program ... A journey that everyone can follow through the accounts of the brand (Facebook, Twitter, Instagram and Flickr). Possibility is also given users to interact directly with the "crew" of the minivan, and propose, why not come take a detour home.
"The whole world in your car." As in advertising, it is proposed here that Citroën ...
