Saturn cars are renowned for their outstanding customer service back when they start operating around 1990. They choose not to mention their connection with GM connection because of their reputation with customer service that might damaged their own reputation just because of GM's name. They make sure that the customer will enjoy their time while choosing the car they want by explained thoroughly by the representative during the tour on their dealer shop and directly watching the technician who might give some work on the car. And for that reason, they make the dealer and train them with consultative tactic instead of hard sell tactic where it was the most common tactic on those days to make sure the customer enjoy their time while deciding the car.
The dealer of Saturn cars are strictly trained to avoid price haggling so the customer won't feel like they have to pay too much for a car from Saturn. As for the price itself, they are using the manufacturer retail price so the price is friendly to the buyer. Because of those outstanding treatments for the customers, they are succeeded on making the customer loving their brand and car to the point that they are ecstatic from buying a new car from them.
Even used Saturn cars price is close to the original price compared to their other car at that time. And for some year, they are staying on the 5 top ranks for customer service quality and sales satisfaction because of their outstanding quality of service. On top of that, they are known for replacing more than 1000 cars because of a supplier provided improper antifreeze that could damage the engine instead of replacing the antifreeze to the customer, this make their reputation increased even more to the eyes of potential new buyer.
The dealer of Saturn cars are strictly trained to avoid price haggling so the customer won't feel like they have to pay too much for a car from Saturn. As for the price itself, they are using the manufacturer retail price so the price is friendly to the buyer. Because of those outstanding treatments for the customers, they are succeeded on making the customer loving their brand and car to the point that they are ecstatic from buying a new car from them.
Even used Saturn cars price is close to the original price compared to their other car at that time. And for some year, they are staying on the 5 top ranks for customer service quality and sales satisfaction because of their outstanding quality of service. On top of that, they are known for replacing more than 1000 cars because of a supplier provided improper antifreeze that could damage the engine instead of replacing the antifreeze to the customer, this make their reputation increased even more to the eyes of potential new buyer.